Three Steps To Take Before Launching ๐Ÿš€

๐Ÿง๐™๐™๐™ง๐™š๐™š ๐™จ๐™ฉ๐™š๐™ฅ๐™จ ๐™ฉ๐™๐™–๐™ฉ ๐™๐™š๐™ก๐™ฅ๐™š๐™™ ๐™ช๐™จ ๐™—๐™ช๐™ž๐™ก๐™™ ๐™ข๐™ช๐™ก๐™ฉ๐™ž-๐™จ๐™š๐™ซ๐™š๐™ฃ ๐™›๐™ž๐™œ๐™ช๐™ง๐™š ๐™—๐™ช๐™จ๐™ž๐™ฃ๐™š๐™จ๐™จ๐™š๐™จ ๐™–๐™ฃ๐™™ ๐™™๐™ค ๐™– ๐™ก๐™ค๐™ฉ ๐™ค๐™› ๐™œ๐™ค๐™ค๐™™ in ๐™ฉ๐™๐™š ๐™ฌ๐™ค๐™ง๐™ก๐™™ ๐™ž๐™ฃ ๐™ฉ๐™๐™š ๐™ฅ๐™ง๐™ค๐™˜๐™š๐™จ๐™จ. โฃ
These are the macros, the big picture stuff. You can easily work out the details once you follow the structure. โฃ
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The first thing we do when launching a new business, product or service is research and it comes in the form of: โฃ
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โ“๐—ž๐—˜๐—ฌ-๐—ค๐—จ๐—˜๐—ฆ๐—ง๐—œ๐—ข๐—ก๐—ฆ โฃ
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๐Ÿ”ตDo we know anyone who’s done this or something similar beforeโฃ?โฃ
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๐Ÿ”ตIf so, what went right? โฃ
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๐Ÿ”ตWhat didn’t?โฃ
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๐Ÿ”ตWhat are the learnings?โฃ
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๐Ÿ”ตWhat would they do differently?โฃ
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๐Ÿ”ตIf not, what parts of the project are we confident about? โฃ
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๐Ÿ”ตWhat parts of the projects are we less confident about?โฃ
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๐Ÿ”ตWhat would give us more confidence? โฃ
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๐Ÿ”ตWhat would we do if X happens (pre-crisis agreement)? โฃ
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๐ŸŸขEtcโฃ
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I’d want to ask ๐—ฎ๐˜€ ๐—บ๐—ฎ๐—ป๐˜† ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ๐˜€๐—ฒ ๐—ฎ๐˜€ ๐—ฝ๐—ผ๐˜€๐˜€๐—ถ๐—ฏ๐—น๐—ฒ, you can nail this phase in much less time than one may think and the clarity that it provides offers ๐˜‚๐—ป๐—ฏ๐—ฒ๐—น๐—ถ๐—ฒ๐˜ƒ๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฏ๐—ฒ๐—ป๐—ฒ๐—ณ๐—ถ๐˜๐˜€. โฃ
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Second, once we have all the information from the first phase, I’d want to plan. โฃ
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๐—ฃ๐—Ÿ๐—”๐—ก๐—œ๐—ก๐—š ๐Ÿ“โฃ
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๐Ÿ”ตOKRs/Objectivesโฃ
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๐Ÿ”ตRoadmap (key tasks)โฃ
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๐Ÿ”ตOwnership (who’s ‘in charge’ of what)โฃ
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๐Ÿ”ตSupport (how can I or others support the team)โฃ
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๐Ÿ”ตWeekly (or multiple timesโฃ
weekly) check-ins schedule to track kpis and supportโฃ
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๐Ÿ”ตExit agreement – when do we know that the project hasn’t been successful? โฃ
– This is not applicable to everything but where it is, doing this can make a ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ฏ๐—ฒ๐˜๐˜„๐—ฒ๐—ฒ๐—ป ๐—บ๐—ผ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ผ๐—ป ๐˜๐—ผ ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ฎ๐—ป๐—ฑ ๐˜€๐˜๐—ฎ๐˜†๐—ถ๐—ป๐—ด ๐˜€๐˜๐˜‚๐—ฐ๐—ธ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—บ๐˜‚๐—ฑ because emotions can blur our visionโฃ.
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The last phase is executionโฃ
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๐—˜๐—ซ๐—˜๐—–๐—จ๐—ง๐—œ๐—ข๐—กโฃ โš’๏ธ
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There’s not much I can say about execution as it’s mostly dictated by the QUESTIONS and PLANNING phases. โฃ
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However, the one thing that made a huge difference for us is the WWD and WDD with TOT90!โฃ
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๐—ช๐—ช๐—— Wonderful Week Design and ๐—ช๐——๐—— Wonderful Day Design โฃare the process of planning the week and day respectively according to the ๐—ง๐—ข๐—ง๐Ÿต๐Ÿฌ. โฃ
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๐—งhe ๐—ขne ๐—งhing is the non-negotiable… the task or tasks that must get done that week or day that if completed ensure progress on the project. โฃ
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The 90 stands for at least ๐Ÿต๐Ÿฌ ๐—บ๐—ถ๐—ป๐˜‚๐˜๐—ฒ๐˜€ of focused, uninterrupted work on such tasks each day. โฃ
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This helped me personally in prioritising and, simply put, keeping my focus where it matters because I find that when we deal with multiple stakeholders on multiple projects, ๐˜๐—ต๐—ฒ ๐—ฑ๐—ฎ๐˜† ๐—ฐ๐—ฎ๐—ป ๐—ด๐—ผ ๐—ฏ๐˜† ๐—ณ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ ๐˜๐—ต๐—ฎ๐—ป ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ leaving behind the one thing (TOT) that would make the biggest difference.โฃ
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๐—ฅ๐—˜๐—–๐—”๐—ฃ: ๐—ž๐—˜๐—ฌ-๐—ค๐—จ๐—˜๐—ฆ๐—ง๐—œ๐—ข๐—ก๐—ฆ, ๐—ฃ๐—Ÿ๐—”๐—ก๐—ก๐—œ๐—ก๐—š, ๐—˜๐—ซ๐—˜๐—–๐—จ๐—ง๐—œ๐—ข๐—ก. โฃ
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This is the process we adopt when launching new projects… It helped us win some of the awards in the picture too ๐Ÿ†. โฃ
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I hope you find it helpful. โฃ