𝙏𝙝𝙧𝙚𝙚 𝙨𝙩𝙚𝙥𝙨 𝙩𝙝𝙖𝙩 𝙝𝙚𝙡𝙥𝙚𝙙 𝙪𝙨 𝙗𝙪𝙞𝙡𝙙 𝙢𝙪𝙡𝙩𝙞-𝙨𝙚𝙫𝙚𝙣 𝙛𝙞𝙜𝙪𝙧𝙚 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨𝙚𝙨 𝙖𝙣𝙙 𝙙𝙤 𝙖 𝙡𝙤𝙩 𝙤𝙛 𝙜𝙤𝙤𝙙 in 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙 𝙞𝙣 𝙩𝙝𝙚 𝙥𝙧𝙤𝙘𝙚𝙨𝙨.
These are the macros, the big picture stuff. You can easily work out the details once you follow the structure.
The first thing we do when launching a new business, product or service is research and it comes in the form of:
Do we know anyone who’s done this or something similar before?
If so, what went right?
What are the learnings?
What would they do differently?
If not, what parts of the project are we confident about?
What parts of the projects are we less confident about?
What would give us more confidence?
What would we do if X happens (pre-crisis agreement)?
I’d want to ask 𝗮𝘀 𝗺𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗮𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲, you can nail this phase in much less time than one may think and the clarity that it provides offers 𝘂𝗻𝗯𝗲𝗹𝗶𝗲𝘃𝗮𝗯𝗹𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀.
Second, once we have all the information from the first phase, I’d want to plan.
Roadmap (key tasks)
Ownership (who’s ‘in charge’ of what)
Support (how can I or others support the team)
Weekly (or multiple times
weekly) check-ins schedule to track kpis and support
Exit agreement – when do we know that the project hasn’t been successful?
– This is not applicable to everything but where it is, doing this can make a 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗺𝗼𝘃𝗶𝗻𝗴 𝗼𝗻 𝘁𝗼 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗮𝗻𝗱 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝘀𝘁𝘂𝗰𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗺𝘂𝗱 because emotions can blur our vision.
The last phase is execution
There’s not much I can say about execution as it’s mostly dictated by the QUESTIONS and PLANNING phases.
However, the one thing that made a huge difference for us is the WWD and WDD with TOT90!
𝗪𝗪𝗗 Wonderful Week Design and 𝗪𝗗𝗗 Wonderful Day Design are the process of planning the week and day respectively according to the 𝗧𝗢𝗧𝟵𝟬.
𝗧he 𝗢ne 𝗧hing is the non-negotiable… the task or tasks that must get done that week or day that if completed ensure progress on the project.
The 90 stands for at least 𝟵𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 of focused, uninterrupted work on such tasks each day.
This helped me personally in prioritising and, simply put, keeping my focus where it matters because I find that when we deal with multiple stakeholders on multiple projects, 𝘁𝗵𝗲 𝗱𝗮𝘆 𝗰𝗮𝗻 𝗴𝗼 𝗯𝘆 𝗳𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 leaving behind the one thing (TOT) that would make the biggest difference.
𝗥𝗘𝗖𝗔𝗣: 𝗞𝗘𝗬-𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡𝗦, 𝗣𝗟𝗔𝗡𝗡𝗜𝗡𝗚, 𝗘𝗫𝗘𝗖𝗨𝗧𝗜𝗢𝗡.
This is the process we adopt when launching new projects… It helped us win some of the awards in the picture too .
I hope you find it helpful.