I had the pleasure of interviewing former professional rugby player and now MD at one of the leading SEO, Content and Analytics agencies in the country, Geoff Griffith. We talked about the challenges and successes in building a remarkable SEO proposition and then evolve to offer Content and Analytics too. They went from 10…
Una grandissima persona, un talento innato per l' hacking, di ogni genere (costruttivo :)). Coraggioso e umile, Raffaele Gaito ha fatto tempo fa cio' che molti provano a fere oggi. Dalla consulenza in settori molto tradizionali e stabili (o cosi sembrava), alla culture Manga per poi costruire una bella realta nella disciplina Growth Hacking.…
It is so easy to procrastinate and say: "I'll do it later". It's tempting to use lack of time, resources, equipment and other external factors to justify that we can do 'this' another time. And very often, the only 'cure' is to just f#$)*&g do it. The moment we get down to doing stuff,…
I started marketing when it was either TV/other mediums only for the big guys or yellow pages and flyers. There was nothing in between and no way to measure results: you knew 50% of the investment was wasted and 50% was profitable. You just didn't know which was which. I sold advertising campaigns including…
Mobile in one hand, remote on the other. Search on the train and purchase at home on the desktop... what's true, what's not and what's right for retailers? 150% more shopping adverts were served on mobiles in 2015 compared to 2014. 31% of online purchases were completed on a mobile even though most of…