Weak Language in Communication

Weak language kills communication, makes stuff sound boring and longwinded. Weak language, especially in writing, makes it difficult for our recipient to totally grasp the sense of what we're saying. We use weak language every day but we shouldn't. This is how you start fixing that, the rest is up to you.

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The Best Time in History to be a Marketer.

I started marketing when it was either TV/other mediums only for the big guys or yellow pages and flyers. There was nothing in between and no way to measure results: you knew 50% of the investment was wasted and 50% was profitable. You just didn't know which was which. I sold advertising campaigns including…

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