A few years ago I had a meeting with one of our large customers to tell them that we should move from a performance-only charging model, whereby they paid us according to the performance we drove, to a fixed retainer. My new proposal meant the double digit monthly fee they paid us, was going…
This is a chapter from my book, THE AGENCY. You can download three chapters FREE here. What do you do? If you have your big WHY, now you need your big WHAT. I know that most of you reading this probably feel there are tens of elements about your agency that are important to…
If you are running or thinking to start an operation that you want to grow to a remarkable level, you have the responsibility to create something remarkable. Let me beg you: [PRAYING HANDS] “please don’t start just another [FILL IN THE BLANK] just for the sake of ‘taking a slice of the cake’. These…
I have vague memories of my father driving expensive cars and somehow had the sense that we had a luxurious lifestyle. I also have some memories of being scared of my dad, that I didn’t like him and that the only emotion I had toward him was fear. I honestly don't remember feeling anything…
It is so easy to procrastinate and say: "I'll do it later". It's tempting to use lack of time, resources, equipment and other external factors to justify that we can do 'this' another time. And very often, the only 'cure' is to just f#$)*&g do it. The moment we get down to doing stuff,…