10 Things Brands Hate About You (Agencies)

In the process of writing my book THE AGENCY, I interviewed several brands and discussed what they want from, like and dislike about agencies. Performance aside, here the ten items that came up the most: 1. Flashy slides When pitching and presenting, flashy slides aren’t something brands like or value. These are slides full…

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Weak Language in Communication

Weak language "What I mean is...", "Basically...", "Essentially...", "What I'm trying to say..." "I hope you don't mind me saying..." This is crazy, right? This is called ‘weak language’ – words and phrases that we put into sentences but that add absolutely zero value to the message we're trying to deliver. The end result…

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The Best Time in History to be a Marketer.

I started marketing when it was either TV/other mediums only for the big guys or yellow pages and flyers. There was nothing in between and no way to measure results: you knew 50% of the investment was wasted and 50% was profitable. You just didn't know which was which. I sold advertising campaigns including…

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