10 Things Brands Hate About You (Agencies)

In the process of writing my book THE AGENCY, I interviewed several brands and discussed what they want from, like and dislike about agencies. Performance aside, here the ten items that came up the most: 1. Flashy slides When pitching and presenting, flashy slides aren’t something brands like or value. These are slides full…

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Weak Language in Communication

Weak language kills communication, makes stuff sound boring and longwinded. Weak language, especially in writing, makes it difficult for our recipient to totally grasp the sense of what we're saying. We use weak language every day but we shouldn't. This is how you start fixing that, the rest is up to you.

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