The True Story of WHY Lamborghini Was Born. It Was Ferrari’s Fault!

This is the true story of how, or rather why, Lamborghini was born. It underlines how having a powerful WHY is vital. A why that goes beyond profit, success and materialistic wins. Here the video. Enjoy. https://www.youtube.com/watch?v=0VLefNIERKk Enjoy the video and as always, remember to subscribe to my newsletter so you get this stuff…


10 Things Brands Hate About You (Agencies)

In the process of writing my book THE AGENCY, I interviewed several brands and discussed what they want from, like and dislike about agencies. Performance aside, here the ten items that came up the most: 1. Flashy slides When pitching and presenting, flashy slides aren’t something brands like or value. These are slides full…


[VIDEO] My Talk at Growth Conference Europe #GCE – June 2019

On the 3rd June, I had the honour to speak at the #GrowthConferenceEurope alongside some truly remarkable #speakers. The conference was organised by the insanely talented Raffaele Gaito, Luca Barboni, Andrea Bifulco and Gerardo Forliano in Milan. 500 or so super-engaged amazing professionals filled the room with true fire and desire to grow, and…