I had the pleasure of interviewing former professional rugby player and now MD at one of the leading SEO, Content and Analytics agencies in the country, Geoff Griffith. We talked about the challenges and successes in building a remarkable SEO proposition and then evolve to offer Content and Analytics too. They went from 10 to 40 people in a short period of time and looking to get to 100 in the next few years. We talked about pitches, recruitment, training and more. Enjoy!