A few years ago I had a meeting with one of our large customers to tell them that we should move from a performance-only charging model, whereby they paid us according to the performance we drove, to a fixed retainer. My new proposal meant the double digit monthly fee they paid us, was going…
This is the true story of how, or rather why, Lamborghini was born. It underlines how having a powerful WHY is vital. A why that goes beyond profit, success and materialistic wins. Here the video. Enjoy. https://www.youtube.com/watch?v=0VLefNIERKk Enjoy the video and as always, remember to subscribe to my newsletter so you get this stuff…
This article was written by yours truly for B2B Marketing. Now on here for my blog readers too. When, whilst talking with clients or peers, it comes up that I used to compete in high level MMA (mixed martial arts), the responses I get always include an element of surprise and admiration that I…
In the process of writing my book THE AGENCY, I interviewed several brands and discussed what they want from, like and dislike about agencies. Performance aside, here the ten items that came up the most: 1. Flashy slides When pitching and presenting, flashy slides aren’t something brands like or value. These are slides full…
![[VIDEO] My Talk at Growth Conference Europe #GCE – June 2019](https://lucasenatore.co.uk/wp-content/uploads/2019/06/GCE-128.jpg)
On the 3rd June, I had the honour to speak at the #GrowthConferenceEurope alongside some truly remarkable #speakers. The conference was organised by the insanely talented Raffaele Gaito, Luca Barboni, Andrea Bifulco and Gerardo Forliano in Milan. 500 or so super-engaged amazing professionals filled the room with true fire and desire to grow, and…
This is a chapter from my book, THE AGENCY. You can download three chapters FREE here. What do you do? If you have your big WHY, now you need your big WHAT. I know that most of you reading this probably feel there are tens of elements about your agency that are important to…
This is a chapter from my book, THE AGENCY. You can download three chapters FREE here. The Mindset Sell sell sell. When it’s all said and done, you have to sell. No selling, no cash; no cash, no business; no business, no you… Okay, a bit dramatic, maybe, but you get my point. An…
This is a chapter from my book, THE AGENCY. You can download three chapters FREE here. Take a moment to think about the things that you would like to do in life. Not just to do with work, but the things that you would like to do in general. Smaller things, not just the…
What does being productive mean? And how do you ensure you are productive? Here a look at what productivity really means and how you can achieve it.
A few days ago I decided to tap into the power of LinkedIn once again. I asked a few people in my network this: Hello #LinkedIn ❤? One for the #entrepreneurs and #busienssowners on here: What is your best advice on #productivity? Something that consistently works for you? Mine is #PostIts: At the end…