Blog - Page 2 of 6 - LUCA SENATORE

The True Story of WHY Lamborghini Was Born. It Was Ferrari’s Fault!

This is the true story of how, or rather why, Lamborghini was born. It underlines how having a powerful WHY is vital. A why that goes beyond profit, success and materialistic wins. Here the video. Enjoy. https://www.youtube.com/watch?v=0VLefNIERKk Enjoy the video and as always, remember to subscribe to my newsletter so you get this stuff…

0 Comments

July 30, 2019

Agency Life / Digital Marketing / Martial Arts / Personal Development

What mixed martial arts have taught me about running a marketing agency.

This article was written by yours truly for B2B Marketing. Now on here for my blog readers too. When, whilst talking with clients or peers, it comes up that I used to compete in high level MMA (mixed martial arts), the responses I get always include an element of surprise and admiration that I…

0 Comments

July 12, 2019

Agency Life / Digital Marketing / Videos

10 Things Brands Hate About You (Agencies)

In the process of writing my book THE AGENCY, I interviewed several brands and discussed what they want from, like and dislike about agencies. Performance aside, here the ten items that came up the most: 1. Flashy slides When pitching and presenting, flashy slides aren’t something brands like or value. These are slides full…

0 Comments

June 24, 2019

Digital Marketing / Grow Your Business / Recruitment and hiring / Social Media / The Senatore Show / Videos

[VIDEO] My Talk at Growth Conference Europe #GCE – June 2019

On the 3rd June, I had the honour to speak at the #GrowthConferenceEurope alongside some truly remarkable #speakers. The conference was organised by the insanely talented Raffaele Gaito, Luca Barboni, Andrea Bifulco and Gerardo Forliano in Milan. 500 or so super-engaged amazing professionals filled the room with true fire and desire to grow, and…

0 Comments

June 17, 2019

Digital Marketing / Grow Your Business

THE WHAT – How to build a truly remarkable business that solves real problems.

This is a chapter from my book, THE AGENCY. You can download three chapters FREE here. What do you do? If you have your big WHY, now you need your big WHAT. I know that most of you reading this probably feel there are tens of elements about your agency that are important to…

0 Comments

May 22, 2019

Agency Life / Digital Marketing / Grow Your Business / Personal Development

THE ART AND NUMBERS OF SELLING

This is a chapter from my book, THE AGENCY. You can download three chapters FREE here. The Mindset Sell sell sell. When it’s all said and done, you have to sell. No selling, no cash; no cash, no business; no business, no you… Okay, a bit dramatic, maybe, but you get my point. An…

0 Comments

April 12, 2019

Agency Life / Digital Marketing / Grow Your Business / Personal Development

THE ‘DO WHAT YOU LOVE’ ARGUMENT

This is a chapter from my book, THE AGENCY. You can download three chapters FREE here. Take a moment to think about the things that you would like to do in life. Not just to do with work, but the things that you would like to do in general. Smaller things, not just the…

0 Comments

March 14, 2019

Agency Life / Digital Marketing / Grow Your Business

Productivity: What it really means and how to achieve it.

What does being productive mean? And how do you ensure you are productive? Here a look at what productivity really means and how you can achieve it.

0 Comments

March 5, 2019

Digital Marketing / Grow Your Business / Personal Development

Productivity Tips From LinkedIn Pros

A few days ago I decided to tap into the power of LinkedIn once again. I asked a few people in my network this: Hello #LinkedIn ❤? One for the #entrepreneurs and #busienssowners on here: What is your best advice on #productivity? Something that consistently works for you? Mine is #PostIts: At the end…

0 Comments

March 1, 2019

Agency Life / Digital Marketing / Grow Your Business

The Agency Reputation Crisis: How did we get here, and how can we get out?

Over the past 12 months, I have been invited by Google to speak to agencies about how we run a successful agency. I spoke in London, Milan, Istanbul, and Berlin in front of some of the best agencies in the world. When they asked me the question: “what is the one thing that every…

0 Comments

February 27, 2019