10 Things Brands Hate About You (Agencies)

In the process of writing my book THE AGENCY, I interviewed several brands and discussed what they want from, like and dislike about agencies. Performance aside, here the ten items that came up the most: 1. Flashy slides When pitching and presenting, flashy slides aren’t something brands like or value. These are slides full…


[VIDEO] My Talk at Growth Conference Europe #GCE – June 2019

On the 3rd June, I had the honour to speak at the #GrowthConferenceEurope alongside some truly remarkable #speakers. The conference was organised by the insanely talented Raffaele Gaito, Luca Barboni, Andrea Bifulco and Gerardo Forliano in Milan. 500 or so super-engaged amazing professionals filled the room with true fire and desire to grow, and…