What brand is represented in the picture below; the one with the goats? It’s got nothing to do with dairy, or food of any sort. It's Google. In the US, as part of their green initiative; Google rents goats to mow the lawn in their Mountain View HQ. Now, that is remarkable. Zappos, shoe…
On a scale of one to ten, where ten is the growth potential that you want to achieve a couple of years from now in your business, personal life, relationships, fitness, or anything else, and one is where you haven't started yet, where are you right now? For reference, five could be where you…
I give talks regularly, about marketing, business growth, culture and more. The topic of motivation is always requested and when we address it, people lean in and eyes get wider. People want to know, but they also want to understand how to implement strategies to motivate ourselves and our teams. In this article, we…
A few years ago I had a meeting with one of our large customers to tell them that we should move from a performance-only charging model, whereby they paid us according to the performance we drove, to a fixed retainer. My new proposal meant the double digit monthly fee they paid us, was going…
This article was written by yours truly for B2B Marketing. Now on here for my blog readers too. When, whilst talking with clients or peers, it comes up that I used to compete in high level MMA (mixed martial arts), the responses I get always include an element of surprise and admiration that I…
In the process of writing my book THE AGENCY, I interviewed several brands and discussed what they want from, like and dislike about agencies. Performance aside, here the ten items that came up the most: 1. Flashy slides When pitching and presenting, flashy slides aren’t something brands like or value. These are slides full…
This is a chapter from my book, THE AGENCY. You can download three chapters FREE here. The Mindset Sell sell sell. When it’s all said and done, you have to sell. No selling, no cash; no cash, no business; no business, no you… Okay, a bit dramatic, maybe, but you get my point. An…
This is a chapter from my book, THE AGENCY. You can download three chapters FREE here. Take a moment to think about the things that you would like to do in life. Not just to do with work, but the things that you would like to do in general. Smaller things, not just the…
What does being productive mean? And how do you ensure you are productive? Here a look at what productivity really means and how you can achieve it.
Over the past 12 months, I have been invited by Google to speak to agencies about how we run a successful agency. I spoke in London, Milan, Istanbul, and Berlin in front of some of the best agencies in the world. When they asked me the question: “what is the one thing that every…