A few years ago I had a meeting with one of our large customers to tell them that we should move from a performance-only charging model, whereby they paid us according to the performance we drove, to a fixed retainer. My new proposal meant the double digit monthly fee they paid us, was going…
This article was written by yours truly for B2B Marketing. Now on here for my blog readers too. When, whilst talking with clients or peers, it comes up that I used to compete in high level MMA (mixed martial arts), the responses I get always include an element of surprise and admiration that I…
In the process of writing my book THE AGENCY, I interviewed several brands and discussed what they want from, like and dislike about agencies. Performance aside, here the ten items that came up the most: 1. Flashy slides When pitching and presenting, flashy slides aren’t something brands like or value. These are slides full…
This is a chapter from my book, THE AGENCY. You can download three chapters FREE here. The Mindset Sell sell sell. When it’s all said and done, you have to sell. No selling, no cash; no cash, no business; no business, no you… Okay, a bit dramatic, maybe, but you get my point. An…
This is a chapter from my book, THE AGENCY. You can download three chapters FREE here. Take a moment to think about the things that you would like to do in life. Not just to do with work, but the things that you would like to do in general. Smaller things, not just the…