This article was written by yours truly for B2B Marketing. Now on here for my blog readers too.  When, whilst talking with clients or peers, it comes up that I used to compete in high level MMA (mixed  martial arts), the responses I get always include an element of surprise and admiration that I could […]Read More »

In the process of writing my book THE AGENCY, I interviewed several brands and discussed what they want from, like and dislike about agencies. Performance aside, here the ten items that came up the most: 1. Flashy slides When pitching and presenting, flashy slides aren’t something brands like or value. These are slides full of […]Read More »

On the 3rd June, I had the honour to speak at the #GrowthConferenceEurope alongside some truly remarkable #speakers. The conference was organised by the insanely talented Raffaele Gaito, Luca Barboni, Andrea Bifulco and Gerardo Forliano in Milan. 500 or so super-engaged amazing professionals filled the room with true fire and desire to grow, and grow […]Read More »