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  • Why transparency is key to business success

    Why transparency is key to business success

    A few years ago I had a meeting with one of our large customers to tell them that we should move from a performance-only charging model, whereby they paid us according to the performance we drove, to a fixed retainer. My new proposal meant the double digit monthly fee they paid us, was going to […]Read More »
  • The True Story of WHY Lamborghini Was Born. It Was Ferrari’s Fault!

    The True Story of WHY Lamborghini Was Born. It Was Ferrari’s Fault!

    This is the true story of how, or rather why, Lamborghini was born. It underlines how having a powerful WHY is vital. A why that goes beyond profit, success and materialistic wins. Here the video. Enjoy. Enjoy the video and as always, remember to subscribe to my newsletter so you get this stuff before anyone […]Read More »
  • What mixed martial arts have taught me about running a marketing agency.

    What mixed martial arts have taught me about running a marketing agency.

    This article was written by yours truly for B2B Marketing. Now on here for my blog readers too.  When, whilst talking with clients or peers, it comes up that I used to compete in high level MMA (mixed  martial arts), the responses I get always include an element of surprise and admiration that I could […]Read More »

LUCA SENATORE:

Digital Entrepreneur 
E-Commerce Expert
Director at GENIE GOALS
Speaker 
Author 
Martial Artist

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Some of the events I spoke at

Some of the brands we work with at Genie

Awards

Awarded #5 Top 10 International PPC Experts and #21 Top 25 Most Influential PPC Experts. Google Qualified and Premier Partner Google Award Winning Agency Director – Genie Goals.

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