A few years ago I had a meeting with one of our large customers to tell them that we should move from a performance-only charging model, whereby they paid us according to the performance we drove, to a fixed retainer. My new proposal meant the double digit monthly fee they paid us, was going to […]Read More »

This is the true story of how, or rather why, Lamborghini was born. It underlines how having a powerful WHY is vital. A why that goes beyond profit, success and materialistic wins. Here the video. Enjoy. Enjoy the video and as always, remember to subscribe to my newsletter so you get this stuff before anyone […]Read More »

This article was written by yours truly for B2B Marketing. Now on here for my blog readers too.  When, whilst talking with clients or peers, it comes up that I used to compete in high level MMA (mixed  martial arts), the responses I get always include an element of surprise and admiration that I could […]Read More »